Ever since I left salesforce.com, reps and companies have asked me for help in creating predictable revenue. One of the MOST important aspects of that is creating predicable leads and pipeline – including using the Cold Calling 2.0 practices. Here’s an overview that Erythean Martin and I created about it:
Cold Calling 2.0 1) Ebook & 2) Success Kit & 3) 15 Minute Laser-Coaching Session
The “Sales Rep Success Kit” is a set of tools and email templates for individual sales reps that want to begin the practice. (We will also put out a “Manager’s Success Kit” in April – if you’d like to be notified when it comes out, email Onna Young: oyoung at coldcalling2 dot com.)
This package includes two parts:
1) The “Introduction to Cold Calling 2.0″ ebook, excerpted from the book “Sales 2.0″ (www.sales20book.com).
2) Value of $397: “The Cold Calling 2.0 Success Kit”, including an assortment of tools and templates you can use to get started. Why recreate the wheel?
- Email templates
- “Day In A Life” guide
- “Activities Waterfall”
- Goals templates
- Outbound Campaign Flowchart
- “My Month Plan” template
- Recommended sources of leads
3) Value of $250: 15 Minutes of Laser-Coaching with Aaron Ross
That’s $450 of total value for just $297. To purchase…
5 responses so far ↓
Vente Expert // March 19, 2009 at 8:40 am |
Interesting book
Avril Shelton/SalesJournal // April 7, 2009 at 11:09 pm |
This seems like a very interesting read. I am unfamiliar with proper cold calling technique, as I am sure other are as well. Thank you for making this resource available.
Tim de Jardine // July 28, 2009 at 9:04 am |
very interesting read, thanks for providing this. I agree that cold call should never be actually “cold”. In my experience, the faster you can create value to a prospect, the higher chance they have of staying on the line!
Sales advice // August 14, 2009 at 8:24 pm |
Agree with Tim here, always good to have warmed the call up with an email offer or similar.
Adoptez la prospection 2.0 pour 2009 « Le blog de Niouzeo // October 25, 2009 at 9:43 pm |
[...] Conscient que le marketing d’interruption était voué à l’échec, Aaron Ross a eu l’occasion il y a quelques années de développer pour SalesForce.com une nouvelle méthodologie de prospection « à froid ». Il en a fait un concept et un livre : le Cold Calling 2.0, et l’explique ici. [...]